Effective Online Outreach
How did a small two-person library capture national media attention, become a focus of high-profile museum exhibits, and generate 13 million views of its online photos in just a few years? They built on a framework of eight values to drive innovative services and greatly enhance the information-seeking experience of their users. With a combination of free and low-cost web tools, savvy marketing, and innovations borrowed from archives and museums, Kenn Bicknell embarked on an aggressive digitization and outreach program to push information out to his constituents in creative, engaging ways. Find inspiration and practical ideas that can breathe new life into your collections and keep libraries front and center in users' lives.